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Industry Information

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2019 China Health Food Market Outlook

Date:2019-02-20 17:02:44

Though a late comer in the health food industry, China holds great market potentials. In 2017, China’s health food market earned a revenue of 293.89 billion yuan, registering a 12.46% YoY growth, and is estimated to value at 350 billion yuan by 2019.
 
According to the survey by ASKCI Consulting, here will be the fastest growing segments in China’s health food industry in 2019.
 
What to Look Out For in 2019?
 
Ø Maternal Health Food: The country is going to see one of the biggest number of expectant mothers in its history due to the two child policy. China Mum & Baby Survey by CTR has recently found out that around 40% of Chinese expectant mothers spend an average of 2000 yuan on health food. The estimated 1700 expectant mothers every year in the near future are expected to bring about an annual maternal health food market worth up to 30 billion yuan.    
 
Ø Beauty Health Food: Young generation’s pursuit for natural beauty has given the beauty health food market a great push. They especially prefer products based on traditional Chinese medicines which are often marketed to give you beauty by improving your health. It is expected that by 2019, China’s beauty health food market will come in at 15 billion yuan.
 
Ø Seniors Health Food: China is one of the countries with the largest aging population in the world. Latest population census statistics show that in 2017, there were 240.9 million people over 60 years old, representing 17.3% of the total population. What’s more, according to the survey by China Health Care Association, seniors contributed half of the nation’s health food sales in 2018.
 
If you are interested in introducing your health products to Chinese consumers, there is no better choice than International Wellness Industry Expo 2019 (Wellness China 2019)! For more info please don’t hesitate to contact us!

International Wellness Industry Expo 2019 (Wellness China 2019)
Date: May 28th-30th, 2019
Venue: Poly World Trade Center Expo
Website: http://www.cnwie.com/index.php?lang=en