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CHINESE HEALTH & WELLNESS MARKET : AN INCREASING MARKET

Date:2018-11-23 11:11:25
Source from: MarketingToChina
 
China is changing. Since few years, we can see big changes in Chinese mentality. Their lifestyle change and therefore their consumer habits too. Health is becoming an important point in Chinese people’s life.
 
INCREASE OF THE CHINESE MEDIUM CLASS
 
One of the most important changing is the increase of the Chinese middle class. Lots of people have more money and want to buy more quality things. Besides, they want to show to their friends their buying power.
 
Another things for the middle class, because they have more money, they moved to urban cities. We observe a wide scale urbanization.
 
With the increase of financial resources, you have more consumption and also health issues due to that. Obesity in China is becoming a real issue. The percent of overweight and obese children has skyrocketed from 5 to 20 percent.
 
With their new lifestyle and new buying power, middle class can buy more healthy foods & healthy products.
 
CHANGE OF MENTALITY
 
Nowadays, Chinese consumers understand that buy more healthy foods & healthy products is very important for them. Heath standards are different than before and Chinese have become more health conscience.
 
They want better products for them and for their children.
 
AIR & WATER POLLUTION
 
Obviously the pollution is one of the most important criteria of the mentality change.
 
The air in China is becoming an health crisis. Air pollution in China is responsible of 50 000 and 500 000 deaths prematurely each year of Chinese citizens. Chinese people try to reduce pollution by using electric cars and more eco-friendly machines. To protect them, they more and more wear mask but it’s not enough. They want to change their lifestyle for a more natural lifestyle.
 
In China, water is also contaminated with metals due to industrialization. Government has also taken measures to improve water quality and try to reduce the water waste.
 
HEALTHCARE OF CHINESE OLD PEOPLE
 
With the past One Child Policy in China, the number of old people is increasing. There are more and more old people and less young people. Government help the old people to take care of their healthcare by encouraging them to consume vitamins and health products, etc. Lots of these things are covered by insurance.
 
For all the reasons, the health & wellness market increase. It’s the moment for you to take your a slice of this pie.
 
AN OPPORTUNITY FOR FOREIGN COMPANIES
 
The health and wellness market is expected to increase of $8 billion a year until 2020.
 
Foreign companies are more and more privileged by Chinese consumers. When we talk about health and wellness it’s health products and also medication. So you have a lot of opportunities to do business in China.
 
Chinese consumers are looking for newer solutions to their health issues, other than traditional eastern medicine practices. The fitness market is also increasing with more and more consumption of vitamins and nutraceuticals.
 
 
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